Crowd decreasing in Cinema's for My Name is Khan

After giving a great start worldwide and in India Shahrukh Khan's movie viewers are started decreasing in Cinema's. in first few days there was a lot of excitement for watching My Name is Khan but now that excitement is no more left. Audience is Cinema's is reducing. Today there was 30% fall in ticket sale of this movie. some people are saying the reason for this can be that there is no Entertainment in the movie its just a movie about emotions but still its an amazing movie.
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